App wide data storage
I know you're not in the cloud storage business but a lot of people use a room to store data in like room names or leaderboards and having a realtime instance to connect to these data only rooms is kinda cumbersome.
What if instead you had some amount of data you can access from any room to do with what you will?
You could upsell it as an addon package if you wanted.
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With Lobby API that could be extra sweet, perhaps storing other things like banned members, unlocks, etc...